TransLink is rolling out a new certification it hopes will help boost ridership while helping employers with recruitment challenges and sustainability goals.
The new Transit-Friendly Employer Certification (TFE) will be available to employers that subsidize a portion of their employees’ transit fares.
TransLink says the certification will be the first of its kind in Canada.
“By subsidizing transit passes for their employees, Transit-Friendly Employers will be demonstrating their commitment to climate action by encouraging people to get out of their cars,” the transit and transportation agency said in a media release.
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“The program also provides employers an attractive employee retention measure, as transportation costs represent the second-highest household expense in B.C.”