For Andréanne Dandeneau, the words “Black Friday” bring up a feeling of chaos.
“Frenzy, crazy,” she said. “Just last-minute buying.”
It’s something she’s steering her customers away from this holiday season. She’s not offering door-crashing deals at her shop Anne Mulaire Boutique, where she sells her sustainable clothing brand of the same name.
Instead, she’s encouraging her clients to care for their new garments by offering free lifetime repairs on clothes bought from Nov. 25-30.
“We thought, ‘What else could we offer… and we offer repairs,” Dandeneau said.
Dandeneau started Anne Mulaire 17 years ago, working out of her parents’ basement before moving to the Mulvey Avenue warehouse where her factory and shop are now.